Selling With Us
Jonathan and Matt work from one shared sale plan. From the first property review through closing, both agents coordinate preparation, marketing, offer strategy, communication, and contract deadlines.
The six phases of your sale, in order — what happens in each one, how long it typically takes, and the specific work we take off your plate at every step.
Week 0
We walk the property, discuss your timing and priorities, and prepare a written plan covering preparation, pricing, marketing, and the estimated proceeds after known costs. There is no junior-associate handoff.
How we help: Jonathan and Matt work from the same comparable sales, preparation plan, and estimated net sheet from the first strategy session.
1–3 weeks, your pace
Most homes don't need a renovation to sell well — they need the right two thousand dollars spent in the right places. We coordinate the vendors, sequence the work, and handle the details while you keep living your life.
How we help: Our vetted vendor list — cleaners, painters, handymen, stagers, landscapers — scheduled and supervised by us, not left on your to-do list.
Photography to live in ~1 week
Professional photography, property film, accurate listing details, and a description that explains the home and its setting are prepared as one coordinated launch.
How we help: MLS distribution to major consumer real-estate sites, the team's social channels, and direct outreach to the local broker network.
As long as it takes — usually days, not months
We organize showings around the access plan, request feedback, and present offers with the financial terms, contingencies, timing, and material trade-offs identified.
How we help: Jonathan and Matt review the strategy together; the agents who prepared and priced the home remain responsible during negotiation.
Typically 21–30 days
Inspections, appraisal, buyer financing, disclosures, title, and contract deadlines now run in parallel. We track each item and explain decisions as they arise.
How we help: Both agents share the transaction calendar and communication record, reducing the chance that a deadline or change is isolated with one person.
Signing day and after
Keys handed off, proceeds wired, and the moving countdown already done because we started it with you weeks ago. And we don't disappear after recording — call us the day the water heater acts up in your next house.
How we help: A clean handoff, your documents archived and delivered, and two phone numbers that still answer after the deal is done.
Every listing receives a coordinated print, digital, and property-film campaign led by Jonathan and Matt. Century 21's global network adds distribution infrastructure without changing who is responsible for the work.
Examples from current team-owned property media and a verified recent sale.
531 & 531½ East WashingtonProperty film for a mixed-use Petaluma listing
273 Gambrel CircleNew-listing property film in Santa Rosa
$910,000 verified saleSeller representation for a repeat client125,000+
C21 agents worldwide
~11,000
Offices in the network
79
Countries & territories
Since 1971
Global real estate brand
Century 21 network figures published February 23, 2026. Each office is independently owned and operated. Source: Century 21 Real Estate LLC
The working responsibilities behind the campaign: offer strategy, communication, property information, specialty coordination, and direct accountability.
Jonathan or Matt personally hosts the open house, with the property, visitor flow, feature information, follow-up, and seller feedback managed as one part of the broader campaign.
Jonathan and Matt review the offer history and material trade-offs together; responsibility does not move to a junior associate during negotiation.
Mixed-use, live/work, and income properties get marketed to investor and commercial audiences most residential agents never touch.
Both agents share the plan, transaction calendar, and important updates, while you retain direct phone and text access throughout the sale.
Complete, consistent listing details help buyers and their agents understand the property and reduce avoidable questions during the launch.
For trust, estate, mixed-use, or 1031-related sales, we coordinate the real-estate work with the client's attorney, CPA, qualified intermediary, or fiduciary as appropriate.
If you have never sold a home—or the last sale was decades ago—the sequence can feel unfamiliar. Jonathan and Matt explain what is happening now, what comes next, and which decisions belong to you.
Clear starting points, with the details adjusted to your property, financing, timing, and risk tolerance.
We review recent comparable sales, location, property type, condition, lot, improvements, current competition, and the terms attached to prior sales. The result is a supported range and pricing discussion, not an automated estimate or a guaranteed outcome.
Fix what a buyer's inspector will flag and what photographs badly: safety items, obvious deferred maintenance, paint, light, and landscaping. Skip the big remodels — you rarely get the money back on a rushed kitchen. Our prep plan separates the two for your specific house.
Commissions (now fully negotiable and spelled out in your listing agreement), escrow and title fees, county transfer tax, any agreed repairs or credits, and your loan payoff. We build you a net sheet up front so the number at closing is never a surprise.
The buyer can ask for repairs, credits, or a price adjustment — or accept the house as-is. This is the second negotiation, and it's where preparation pays: the pre-inspection walkthrough in our playbook below exists so nothing in that report ambushes you.
The order depends on equity, financing, risk tolerance, available inventory, and the timing of both transactions. Possible structures may include a contingent offer, bridge financing, or a post-closing occupancy agreement. We map the real-estate sequence and coordinate with your licensed lender and advisers.
Buyer activity, competing inventory, property type, preparation, and your own timeline all matter. We compare current local supply and recent sales with the costs and risks of waiting, then explain the evidence behind the recommendation.
No. It usually helps, but it's your house and your life. Even showing windows as narrow as two afternoons a week can work — we build the plan around what you can live with.
Five interactive checklists covering the entire sale — listing prep, photography, pre-inspection, showings, and moving. Open any card, check steps off as you go (progress saves on this device), or print the whole thing as a branded packet.
0 of 133 done
The groundwork week — decisions and documents before anything goes public.
Open the checklistCloseOur process: We run the comps street by street, build the pricing strategy with you, and coordinate every vendor on this list so you never have to chase one.
Your listing's first showing happens on a phone screen. Win it.
Open the checklistCloseOur process: We book the professional photographer, art-direct the shoot, and walk the house the morning of — this list is what makes those photos sing.
See your house the way an inspector will — before a buyer's inspector does.
Open the checklistCloseOur process: We do this walkthrough with you before the buyer's inspector ever books — and tell you plainly what's worth fixing, what's worth disclosing, and what's not worth your money.
Three tiers of ready — because showings never call ahead as much as you'd like.
Open the checklistCloseOur process: We batch showings around your life, give you as much warning as physically possible, and hold the feedback conversation with every buyer's agent afterward.
Eight weeks to moving day, without the 2 a.m. panic list.
Open the checklistCloseOur process: Our vendor list covers movers, cleaners, and haulers the team has worked with, and we align this countdown with your closing calendar so major tasks land in the right week.
Need the entire packet at once?
You do the living. We'll do the selling.
Whether you are considering a sale next month or comparing options for later, send the property and timeline. Your message reaches both agents, and one of us will respond the same day.
